Quite a typical situation: construction materials web store that runs on CS-CART commence engine. The company started receiving customer’s complaints the adware showing up casino pop-ups each time the new user visited the store. Customer had to stop all marketing activities to prevent users from seeing the ads. Store operations were actually halted! Webmasters couldn’t resolve the issue, so the store owner contacted Zenous to investigate the intrusion and remove the popups. Continue reading
Adserver is basically a traffic management and conversion optimization system. When a user clicks the advertising banner of link, he is redirected through a number of web servers, right to the end-point. Adserver is one of the steps in this chain. Its goal is to accept the network traffic, analyze a number of user’s parameters and previous conversion results and serve the best matching landing destination.