Tag Archives: php

Case study: Custom-tailored AdServer Development

Adserver is basically a traffic management and conversion optimization system. When a user clicks the advertising banner of link, he is redirected through a number of web servers, right to the end-point. Adserver is one of the steps in this chain. Its goal is to accept the network traffic, analyze a number of user’s parameters and previous conversion results and serve the best matching landing destination.

Continue reading